“AN AUDIENCE WILL BE ATTRACTED TO A GREAT IDEA NO MATTER THE BUDGET, THE STARS, ETC. THE AUDIENCE DOESN’T KNOW HOW MUCH A MOVIE COSTS AND THEY DON’T CARE.”
THE FUTURE OF THE MOVIE BUSINESS
movies and television will compete in the same digital marketplace.
two separate movie markets. The theatrical market and the digital market.
movies in theaters will be large-scale event pictures. They will create a viewing experience that can’t be duplicated in the home, similar to an amusement park ride.
non event-size films will be available to consumers day-and-date.
the value of stars will continue to diminish. Why? Because a modern audience view themselves as the star. A movie's sole purpose should be to provide a vehicle for an audiences' hopes, dreams, fears and fantasies.
stars will no longer open a movie solely on their own. Their presence will simply serve as brand recognition for a consumer to chose a movie.
HOW MOVIES CAN SUCCEED IN THE DIGITAL WORLD
genre films must have a high concept that can hook an audience in 5 seconds.
marketing materials can’t give away the whole movie. Our greatest entrepreneurs and artists believe in withholding information to create audience anticipation.
marketing materials should sell the high concept hook of the film. If the concept has been properly formulated and taps into the zeitgeist, then the campaign should work.